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Layout, Composition, and the Art of Missing Pet Posters

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In this lesson, students make a poster for a lost pet. This is a job that most people can relate to, whether or not they have pets. For the task, they have to choose an animal (real or made up), give it a name, come up with a reward, and figure out how to get in touch with the pet's owner. Finally, they have to use the tools on Google Slides to make an 8 ½ x 11 poster. The posters are meant to grab your attention, and they look great on bulletin boards. As well as helping them get better at graphic design, this project is a good review of different design elements and shows how important it is to plan and compose well in order to make powerful visual stories.

Just as well-crafted sentences are vital in writing, composition and layout are crucial in graphic design.

This graphic design lesson explores the fundamental concepts of layout and composition. By understanding these building blocks, students gain the ability to communicate effectively. These principles guide the viewer and form the foundation of a compelling story. Just as a well-crafted sentences are vital in writing, composition and layout are crucial in graphic design. While students don't need to become graphic designers, grasping these principles helps them excel with their academic and personal projects.

Image of the acronym CRAP

There are many essential elements of graphic design, but four stand out as being especially important: contrast, repetition, alignment, and proximity.

  • Contrast is important in graphic design because it helps draw attention to differences and makes things look interesting. Contrast guides the viewer's attention, draws attention to important details, and gives the overall composition depth and effect by using changes in color, size, type, or other design elements.

  • Repeating something helps to make a point. A word or picture can be used over and over to show how important it is to a design or idea. To make it easy to find information, repetition can also be used in the way a page is laid out. By aligning things, you can give a plan a sense of order and unity.

  • Aligning elements along common axes or using a grid achieves visual uniformity, improving content presentation and facilitating navigation.

  • Proximity is a very important tool for visualizing how things fit together and how they are organized. Putting parts that go together close to each other will make it easier to read and help you make your point more clear.

Logos of Coca-Cola, FedEx, Subway, and ESPN

Look at these four logos. They don't have any complicated images; they just use different fonts, colors, and spacing. Still, they all have unique and striking identities. This brings up an important point: branding goes beyond flashy styles and gets to the heart of graphic design. For example, the colors used in these icons are used all over their branding, from their websites to their ads and packaging. FedEx is a great example of this because they use simple graphic design elements to create a brand that represents their company's message. This way, they make sure that all of their designs convey information and build trust.



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